What is the role of purpose in business? And what does a conscious company look like in 2022? The number of B Corp certifications is rising rapidly, and purpose is becoming more mainstream, but we still have a long way to go toward building a racially just, regenerative economy. This week on Purpose Works, we welcome Ryan Honeyman, a Partner / Worker-Owner at LIFT Economy and co-author of The B Corp Handbook: How to Use Business as a Force for Good.
What is the role of purpose in business? And what does a conscious company look like in 2022? The number of B Corp certifications is rising rapidly, and purpose is becoming more mainstream, but we still have a long way to go toward building a racially just, regenerative economy. This week on Purpose Works, we welcome Ryan Honeyman, a Partner / Worker-Owner at LIFT Economy, an impact consulting firm, and co-author of The B Corp Handbook: How to Use Business as a Force for Good.
When it comes to helping businesses become certified B Corps, Ryan is “the guy” everyone turns to for advice. He has helped over 50 companies — like Patagonia, Allbirds, Ben & Jerry’s, King Arthur Flour, Tanka Bar, Animikii, and Red Bay Coffee — become certified, re-certify, and maximize the value of their B Corp certification. Ryan is also a cohost of the Next Economy Now podcast and a cofounder of the Force for Good Fund, which invests in women and POC-owned “Best for the World” B Corps. He has written articles for Stanford Social Innovation Review, Fast Company, Huffington Post, and many more, and Ryan has spoken extensively at many conferences and top business schools about B Corps and what he calls a whole-systems approach to using business as a force for good.
In this episode of Purpose Works, Ryan and host Maren Keeley, cofounder & CEO of Handprint, discuss how businesses are evolving with the purpose economy and adapting to cultural shifts that demand greater responsibility and action on matters of social justice and climate change.
Resources:
Connect with Ryan Honeyman on Twitter
Like this show? Please leave us a review - even one sentence helps! We appreciate you!
About the host, Maren Keeley:
Maren is a curious and creative social entrepreneur with a passion for purpose, systems thinking, deep conversations, and paving the way for a better future. As the CEO & co-founder of Handprint, she’s on a mission to connect talented people with meaningful work and help purpose-driven companies build diverse, engaged, and values-aligned teams. Previously, Maren co-founded Conscious Company Media, which she exited in early 2018 after selling CCM to the SoCap Group. In her free time, you’ll find Maren hiking with her dogs, cooking, woodworking, listening to other podcasts, tending to her epic houseplant collection, running, and practicing yoga.
Connect with Maren Keeley on LinkedIn
Brought to you by Handprint
Handprint is a conscious hiring platform that connects talented people with meaningful work and helps purpose-driven companies build diverse, engaged, and values-aligned teams. Come visit us at handprint.io to learn more.
Purpose Works is produced and edited by Jeff Uzzel